Women's Marketing Delivers Key Consumer Insights With Branded Community, Glimmer
As the marketing services sector becomes more competitive, Women's Marketing needed a way to stand out to potential brand clients and partners. In order to do so, they wanted to become thought leaders in their space, supported by their own insights, and offer opportunities for purposeful engagement and advocacy to clients.
To get even closer to connected female consumers, Women’s Marketing launched Glimmer, a proprietary insights community of grassroots female influencers who have significant clout within their own personal and professional social circles, both in real life and online. Powered by Social Media Link's Vesta™ solution, Glimmer is an engaging and inspiring ‘home base’ for beauty, fashion, health and food enthusiasts to share their experiences, ideas, and recommendations in real time, within the community and across social channels.