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It wasn’t long ago that marketers used Facebook and other social networks as a means to build direct consumer relationships. But as we all know, the ability to activate consumer relationships through these networks became limited – leaving the question: How will brands manage long-term consumer relationships? Watch our webinar sponsored by the ANA to learn why marketers should build a brand-owned community, best practices in creating a brand-owned community to amplify brand initiatives and methods to establish key metrics for success.