ARM & HAMMER™ Baking Soda’s CRM Upgrade: Fun, Engaged Branded Community

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First marketed in 1843, ARM & HAMMER™ Baking Soda has been a go-to cleaning solution for kitchens, bathrooms, garages and more. But did you know that’s not all ARM & HAMMER™ Baking Soda is used for? For most consumers, this comes as a surprise. Download the ARM & HAMMER™ Baking Soda case study to learn how our Vesta™ solution has impacted the Baking Soda brand. 

Objective:

Encourage engagement and advocacy among loyal consumers, while educating consumers on the multiple use cases of the ARM & HAMMER™ Baking Soda product.

Solution:

ARM & HAMMER™ partnered with Social Media Link’s Vesta™ Solution to create Simple Solutions  by ARM & HAMMER™ Baking Soda, a branded community designed to build loyalty, drive engagement and activate advocacy among Baking Soda consumers.