It's no surprise that brand promotions play a huge role in marketing strategy. However, research from Forrester has shown that only 32 percent of consumers trust information from a company or brand website. As consumers become more skeptical of traditional advertising and promotions, it’s hard for marketers to determine where to spend efficient and effective dollars. But there is one channel that is not ignored by consumers: word-of-mouth. Download our presentation sponsored by the BAA to learn why word-of-mouth marketing is not an after-thought, the different types of consumers your brand should leverage and the different ways to spark sharing and engagement. You'll also have the chance to watch the webinar if you are an ANA or BAA member.