"The challenge is launching a new product at new retailers and just trying to get excitement and buzz to pull the product off the shelf,” says Marcel Manzano, senior manager of digital marketing at Gold Eagle. “It’s the age-old challenge of getting a person to actually walk to a store, pick it off a shelf, and buy it."

Check out our video to see how car protectant brand 303 finds new product launch success in a highly competitive marketplace with Smiley360. 

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